SERVICES
Better content starts with THINKING and TALKING it out with someone who understands the bigger picture.
Content Thought Leadership
With thoughtful directional communication rooted in my experiences, I empower executives and creative teams to dream up and roll out excellent content that exceeds objectives.
Rich experiences and smart context are invaluable to setting your approach apart.
- Led content campaigns for community and economic development organizations nationally
- Managed media relations and publicity for one of the biggest sports venues in the world
- Managed community news for one of the fastest-growing US metros
- Other experiences include marketing, PR and crisis communications in hospitality, tourism, and health care.
Thoughtful brand consulting
We talk. I listen. We align your story and objectives.
My approach is straightforward and fun for:
- brainstorming
- discovery
- organizing information
- getting to the heart of matters
- determining how and where to tell your story
- codifying brand standards into guides
Expert interviewing, research + discovery
I identify themes and narratives, then back them with facts for stories that get results through:
- curiosity
- conversations
- fact-finding
Content strategy
I position your differentiating stories for your target audience so they’re:
- relatable
- engaging
- accessible
Photos, from top, by: Karla Hernandez, pure julia, Justus Menke and Donald Tran on Unsplash
LISA BATTLES 