BRAND INDUSTRY INSIGHTS

RESEARCH + WRITING
Features for Transform magazine, the only global magazine focused on rebranding and brand development

Transform Magazine Features

Photo: Anthem Branding via Transform Magazine

Making Lasting Impressions

How brands are developing promo products strategically designed to suit the lifestyles and preferences of their ideal customers.
March 2025 | READ

Toy Stories Made Timeless

How legacy brands stay fresh in an ever-changing world of play
December 2024 | READ

Photo: Studio Dumbar via Transform Magazine

Breathing Life Into Brands

Advances in technology have opened a world of possibilities for how brands show up in the digital world. With that, people expect more from brands in how we want to interact with them.
September 2024 | READ

Photo: Visit California via Transform Magazine

The State of Play

California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it.
June 2024 | READ

COVER FEATURE

The Power of Placemaking In Building City Brands

Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking influences city brands within the context of a new global ranking.
April 2024 | READ | DOWNLOAD PDF

Say What You Will

How Brands Leverage Verbal Identity To Build Authentic Connections
December 2023 | READ

Photo: Base Design via Transform Magazine

Rolling With It

Brands in the high-growth US cannabis industry stay on their toes with an eye on the future amid ever-changing cultural perceptions and regulations
October 2023 | READ